The rationale for building Beale Street Landing is slipping away.
The Memphis Flyer [link]
By John Branston
Ever taken a ferry-boat ride from Memphis to Arkansas?
Neither has anyone else. Memphis doesn't have ferry service to Arkansas, Tunica, Mud Island, or anywhere else. But that didn't stop the city of Memphis and the Riverfront Development Corporation (RDC) from putting the bite on the Federal Highway Administration for $1.8 million in 2005 Ferry Boat Discretionary Awards for Beale Street Landing, the proposed $27 million improvement to Tom Lee Park.
The Federal Highway Administration, you will remember, is the agency that financed the FedExForum parking garage, which was supposed to be an inter-modal transfer facility for buses, cars, and trolleys. Except it turned out that the garage was really for the exclusive benefit of the Memphis Grizzlies and did not serve any mass-transportation purpose. So Memphis had to give back $6 million.
The phantom ferry could be Garage Gate, Part Two. Once again, Memphis is playing with fire for the sake of a downtown project driven not by popular demand but by the powers that be -- this time at the RDC, along with their consultants, would-be contractors, and architects.
The grant to Memphis, which was reduced to $1.28 million "after obligation limitation lop-off and takedown" (how's that for jargon?), is the largest on the awards list. And it stands out like a broken bridge. The other grants are to places such as San Francisco and New York City, which actually have working ferries and water taxis. Beale Street Landing, on the other hand, is a combination of cobblestone improvements, high-concept architecture, underground parking garage (cue the ominous music from Jaws), restaurant, and boat landing for tourists. A ferry it ain't.
The RDC describes Beale Street Landing as "the first piece of the puzzle" in its master plan, but one by one, the reasons for building it are crumbling like a sandy riverbank in a flood.
First it was the price tag, which made the project and its "floating islands" seem extravagant in light of the city's strapped budget and short-lived freeze on capital spending in the summer of 2005.
Then it was the elimination of the land bridge from the riverfront master plan. The land bridge would have shrunk the harbor and cramped the docking space for the tour boats that cruise the Mississippi River. Without the land bridge, boats ranging in size from the Memphis Queen to the Mississippi Queen can dock comfortably at either the cobblestones or the Mud Island boat ramp.
Now another leg of the table has been knocked out. The latest change involves the Delta Queen Steamboat Company, owner of three steamboat replicas that cruise the Mississippi and Ohio rivers. This week, Delta Queen is closing its last operations and administrative offices in New Orleans. Using the proposed Beale Street Landing as an incentive, Memphis made a pitch for Delta Queen's headquarters. RDC officials also warned that Delta Queen boats might abandon Memphis without a better dock.
Nonsense. Delta Queen, soon to be renamed the Majestic America Line, needs Memphis more than Memphis needs Delta Queen. The company was hardly in a position to command incentives from Memphis or any other city. It has been through a bankruptcy and has had three owners in five years. Hurricane Katrina crippled its operations last year, but there were only 126 employees in New Orleans before the storm. In April, Delaware North sold it to California-based Ambassador International, which is moving the cruise-ship division headquarters to Seattle.
"They're moving out of New Orleans," said Lucette Brehm, whose last day as spokeswoman for Delta Queen was Monday.
"An operations-support office will be maintained in St. Louis," said Annmarie Ricard, spokeswoman for Ambassador International. "There will not be any office in Memphis. All three of Delta Queen's ships will continue to call on Memphis."
So the Beale Street Landing economic-development fantasy slides into the river along with the land bridge. The city and the RDC should scale back Beale Street Landing to the cobblestones replacement and make some modest improvements to Tom Lee Park such as sprinklers, shade trees, more water fountains, and a concession stand. But don't bet on it. When there's "free" federal money at stake, the tail often wags the dog.
The following artist's renderings were not published in the Flyer. They are reproduced from an article in the July 2006 issue of Memphis Health and Fitness. Click any picture to see it enlarged. Click here to download a PDF of the article itself (Warning: over 3 MB).